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Essie's latest round of polishes is called Yogaga, and the color names are all inspired by working out. Among the six shades, there's Pilates Hottie ("pinky-taupe lilac"), Gym Dandy ("neutral brown with a hint of gray"), and Spinning Again ("nuanced and natural brick").
Unlike some rival polish brands, Essie hasn't jumped on the celebrity collab bandwagon yet. But this collection could be the perfect segue into a collab with a popular brand—perhaps they could partner with Lululemon? Or create a custom product for SoulCycle a la Jonathan Adler?
· Essie's New Collection Brings Some Zen to Your Fingertips [Beauty High]
· Essie's Celebrity Manicurist Carla Kay Talks Most Flattering Shades, Groom Manicures, and 'Something Blue' Polish [Racked]