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Neiman Marcus Taps 28-Year-Old Erik Madigan Heck for 'The Art of Fashion' Campaign

Images via <a href="http://www.wwd.com/media-news/fashion-memopad/through-a-younger-lens-6139674/slideshow#/slideshow/article/6139674/6139677">WWD</a>
Images via WWD

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Neiman Marcus is on a youthful bender these days, first teaming up with Target to collab with 24 CFDA designers on an accessible holiday collection, and now enlisting one of fashion's youngest photographers, 28-year-old Erik Madigan Heck. Heck will be shooting Neiman's The Art of Fashion campaign (which is going on 20 years itself). But despite Heck's age, Neiman's isn't exactly going out on a limb with its choice: the well-regarded photog has shot campaigns with Proenza Schouler, Valentino, Haider Ackermann, and Lanvin Paris, to name a few.

Also, Heck is not all print all the time, another indication that Neimans is going for a younger, fresher appeal. He put together three short "mood" films for the campaign. Check out our favorite, below:

· The Art of Fashion: Mood Films by Erik Madigan Heck [NMDaily]
· Erik Madigan Heck Lenses 'Art of Fashion' for Neiman Marcus [WWD]
· Target-Neiman Marcus Collab Predictions: Your Cliff Notes to All 24 Designers and Our Wild Speculations on Who's Doing What [Racked]