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Levi's Latest 'Go Forth' Spot Will Make You Want To Seize the Day

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Levi's 'Go Forth' initiative celebrates individualism, accomplishment, patriotism—and all this while wearing Levi's jeans. Amazingly, it totally works. Take a look at the latest installment, a 60-second film directed by Lance Acord, and tell us you're not welling up with tears that are one part you-can-do-it optimism, one part Amerrrica.
· Behold All the Americana in Levi's New Paris Mega Shop [Racked]
· Check Mate: Prada's Fall 2012 Campaign Video [Racked]