Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Well, Whaddya Know: Solange Knowles Is the New Face of Madewell

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ever since Alexa Chung disappeared from the pages of the Madewell catalog several seasons ago, there's been a hole in the quirky-cool-girl portion of our hearts. Happily, The Cut reports that Solange Knowles—Brooklyn dweller, record spinner, peplum wearer—will be filling Chung's shoes suede booties as the celebrity face of the brand this fall.

Madewell, a newly inducted Racked 38 member, stated in March that they are expanding the brand with 15 new stores this year, and hoping to reach new markets in California, Atlanta, Denver, and the Midwest, where they want to "gauge interest in that part of the country." Considering the Knowles family's proven ability to dominate, well, the entire span of pop culture, Solange seems like a good choice for spokesmodel. See her make pairing prints and quirky hats look cool in the video above.
· Solange Knowles Is the New Face of Madewell [The Cut]
· Madewell Is Bringing Bedhead Back With Their Fall 2012 Lookbook [Racked]
· Madewell's Southwest Expansion Plans Take Atlanta, Denver, and the Midwest One Quirky Print at a Time [Racked]