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For some fashion brands, history means heritage and with that a sense of elegance, prestige, and staying power; for others, history means their clothes exist only in your mom's closet. Now, with a new owner and a fresh executive team, the somewhat outdated and definitely struggling retailer Talbots is trying to remodel its brand image to align more closely with the former rather than the latter.
WWD excerpted a pep-up email to employees that reads: "Talbots is a brand with 65 years of history and a great deal of potential." What that actually means is up in the air, but probably has something to do with reaching the e-commerce market and committing itself to "classic styling." All the uphill battles aside, at least they're not working with a name like Dress Barn.
· Talbots Names Team to Direct Turnaround [WWD]
· All Talbots Coverage [Racked]