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In a nod to all things young and hip, the New Yorker has tapped Lena Dunham to promote their new iPhone app via YouTube.
Dunham wrote, directed, and stars in the parody skit, in which she plays opposite Jon Hamm. It's confusing. She's an actress, "fashionista," and blogger named "Lanny Donhom," he's a talkshow host, and they banter about her pants for a while:
Hamm: Those are challenging pants. I have to say, those look like a pair of pants with a high degree of difficulty.
Dunham: You mean to get off.
Hamm: To get off, to get on, to wear.
Dunham: What are you saying, Jon?
Hamm: Well, I think I could probably get them off. I think I could probably get them on.
Moving on. Hamm cues Lanny Donhom's "clip" (remember she's an actress, this is a talk show), and we cut to another confusing scenario in which Dunham/Donham plays the editor of the New Yorker, and here we finally seem to arrive at the point, which is that the New Yorker has a new iPhone app and it looks pretty sweet.
Feel free to watch the video below—or don't, because it is seriously almost five minutes long, and just go download the app from your iPhone.