clock menu more-arrow no yes

Filed under:

Urban Decay Gets a Whole Lot More Naked With New Foundation

Naked Skin, Smoked palette, and two primers, courtesy of Urban Decay
Naked Skin, Smoked palette, and two primers, courtesy of Urban Decay

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Urban Decay knows a good thing when they see it, apparently. Coasting off the success of their Naked and Naked2 eye-shadow palettes (you know the ones—12 shades of neutrals that flatter most tones in a conveniently graduated lineup), the cruelty-free cosmetics brand has just introduced a whole line of Naked skin products to help get your neutral on. Because when a company has discovered a line of understated color so successful it can withstand the onslaught of neon beauty trends, it must be doing something right.

Naked Skin ($38) is the newest addition to the line, complete with 18 shades of foundation and an hue finder on the site. We tried out the online element and found it works in two ways: You can translate your current foundation—whether you use Nars or Clinique or Laura Mercier, among others—to the Naked Skin shade equivalent, or you can start from scratch with the shade finder. We're happily guesstimating the latter option removes roughly 73% of the guess work involved in buying skin-related beauty products on the internet. Plus it's kind of fun, like a magazine skin-tone quiz, except in the end you get foundation delivered to your door. And double plus, if that doesn't work they have a 45-day return guarantee.

Other Naked shake-ups include a reformulated primer and pore reducer, various new shades of lip glosses and pencils, and the latest, greatest eye shadow palette, called "Smoked" ($49). This eye shadow spread comes with dark-hued green, blue, purple, and a range of seven other colors, as well as a book developed by Urban Decay's creative director Wende Zomnir that illustrates 12 looks with step-by-step directions. Smoky eyes made easy? We can get on board with that.

· Urban Decay Tells China 'Thanks, But No Thanks' [Racked]
· Urban Decay's Urban Bride Kit: Complete With Edible Body Powder [Racked]