RetailIndustry.com"> clock menu more-arrow no yes

Filed under:

Gap Finally Gets a New Creative Director

New, 3 comments
Image via <a href="http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/GameStop-Mission-Statement.htm">RetailIndustry.com</a>
Image via RetailIndustry.com

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gap Inc. announced today the company has named Rebekka Bay creative director and executive vice president for Gap Global Design, WWD reports. As you may recall, Gap has been creative-director-less since 2011 when the company kicked Patrick Robinson to the curb. Bay comes to Gap Inc. from COS, a Hennes & Mauritz-owned brand, where she has been creative director since 2006.

Interestingly, she's not the only exec Gap is poaching from H&M in their revamp efforts: as previously reported, H&M's former head of global sales Stefan Larsson is coming on board as president of Old Navy. Both Bay and Larsson officially being their new posts in October.
· Gap Names Rebekka Bay Creative Director [WWD]
· Old Navy Will Be Getting the H&M Treatment This Fall [Racked]