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How Do You Say: "Proenza Schouler"

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In a new series, we're brushing up on our fashion diction with a little help from our friends. Today, we get a lesson in Proenza Schouler. Since winning the first-ever CFDA/Vogue Fashion Fund Award in 2004, designers Jack McCollough and Lazaro Hernandez have continued their supersonic trajectory with critically lauded collections season after season. They also managed to create the "it bag" of the late aughts: a little number called the PS1. And here's a fun fact: the company gets its name from the designers moms: Proenza and Schouler are the maiden names of Hernandez' and McCollough's mothers (aw). After the jump, CFDA CEO Steven Kolb teaches us all how to pronounce them.

Racked Presents Fashion Phonetics: Proenza Schouler from Racked.com on Vimeo.


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