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There's Such a Thing as a Female Heist Fantasy, Apparently, and Joe's Jeans Thinks it Looks Something Like This

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Kick-ass female archetypes seem to be the go-to campaign trope for fall. First, Karlie Kloss brings the pain down on a bunch of dudes in Malibu while wearing Juicy Couture pants; Now models Alexandra Tomlinson and Sydney Roper put Adam Wallace in a compromising situations for Joe's Jean's new Fall '12 ad campaign video, "The Heist."

The press release lets us know that a diamond heist is "arguably one of the most arcane female fantasies," but all the rock licking happening is mostly just uncomfortable. Judge for yourself after the jump.


· Karlie Kloss is Bringing That Pain for Juicy Jeans [Racked]