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There's Such a Thing as a Female Heist Fantasy, Apparently, and Joe's Jeans Thinks it Looks Something Like This

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Kick-ass female archetypes seem to be the go-to campaign trope for fall. First, Karlie Kloss brings the pain down on a bunch of dudes in Malibu while wearing Juicy Couture pants; Now models Alexandra Tomlinson and Sydney Roper put Adam Wallace in a compromising situations for Joe's Jean's new Fall '12 ad campaign video, "The Heist."

The press release lets us know that a diamond heist is "arguably one of the most arcane female fantasies," but all the rock licking happening is mostly just uncomfortable. Judge for yourself after the jump.


· Karlie Kloss is Bringing That Pain for Juicy Jeans [Racked]