clock menu more-arrow no yes

Filed under:

Victoria Beckham Wins the NYFW Twitter Race Hands Down

Image via Getty
Image via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Using several layers of language identification algorithms we won't even pretend to understand, New York-based social media agency Whispr Group has identified the most popular designers, trends, and hashtags associated with the still fresh-in-the-mind NYFW.

The design winners aren't entirely surprising. Number one, Victoria Beckham, showed at NYFW for the first time. She's also a former Spice Girl and rocked at the London Olympics Closing Ceremony weeks before, which proves the age-old adage that "If you dance on top of a mini-cooper with your '90s girl group in front of the entire world, the internet will love you." Marc Jacobs, number two, had Leandra Medine of the Man Repeller hosting his livestream, and number three, Diane von Furstenberg, surprised with Google Glass' appearance on her runway. Still the sheer numbers are pretty impressive.

See the rest of Whispr Group's Twitter findings on designers, trends, nationalities, etc. after the jump.

Number of tweets associated with NYFW: 671,028 (that's twice as many as last year)

Top countries tweeting about NYFW around the world:
1. US (duh): 72%
2. UK: 5%
3. Canada: 3%
4. Brazil: 2%
5. Netherlands: 1%

Top 5 mentioned designers:
1. Victoria Beckham: 17,173
2. Marc Jacobs: 8,813
3. DVF: 8,608
4. Alexander Wang: 6,767
5. Michael Kors: 6,214

Top 3 designer who gained the most followers:
1. Victoria Beckham: +57.3K
2. Rebecca Minkoff: +30.6K
3. Michael Kors: +14.3K

To see which hastags were trending, head here.
· New York Fashion Week: More Popular Than Ever on Twitter [Mashable]
· Watch: The DVF Documentary Shot by Those Google Runway Glasses Is Here [Racked]
· All NYFW Spring 2013 Coverage [Racked]