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Kate Spade's New Invites for Paperless Post Are Full of 'Wit, Quip, Joy' and... Drinks

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Kate Spade card via paperlesspost.com

Paperless Post, that happy middle ground between eVite and actually mailing invitations, is teaming up with kate spade new york on a line of online invitations. Paperless' co-founder told WWD, that Kate Spade "brings a lot of joy and wit to our offering, from the colors to the patterns to the quippy copy."

Beyond the party invites, thank you notes, birth announcements, and encouragement to "Eat Cake for Breakfast," a running theme through the 70+ customizable cards (costing 15 to 30 cents each) is reasons to drink. Which is, of course, one of the oldest ways to up the joy and wit factor of any occasion.
· Kate Spade New York for Paperless Post [Official Site]
· As Brands Put More Resources Into Social Media, You Can Expect a Harder Sell [Racked]
· All Kate Spade Coverage [Racked]