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Ok, it's official: Prada is definitely trying to mess with our heads. From the Spring 2013 shoes that confused the internet to chess-themed campaign video to a whole exhibit that lauded anti-pretty aesthetics, no one should be surprised that the brand's Fall/Winter 2012 lookbook Real Fantasies series leaps into heady territory—and beyond.
Once we affirmed that the video's jerkiness did not in fact mean that our laptops were failing us, we narrowed down possible references to '90s video games (SuperNintendo-style), space (all of it), and/or Star Wars (the ones with Harrison Ford). But why try to explain something that mostly just gives us PTSD tremors from computer crashes of yore when Prada furnished confused onlookers with a press release? Take a whack at it Prada PR:
For the Fall/Winter 2012 lookbook Real Fantasies, Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.