Calvin Klein Underwear Turns 30: Let's Celebrate With Three Decades of Mostly Naked Men (and Some Women)

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

• Tom Hintnaus, 1981
• 1981
• Tom Hintnaus, 1983
• Mark Wahlberg, 1991
• Mark Wahlberg and Kate Moss, 1991
• 1995
• Hillary Swank, 2004
• Djimon Honsou, 2007
• Eva Mendes, 2009
• Freddie Ljungberg, 2003
• Mehcad Brooks, 2010
• Kellan Lutz, 2010
• Zoe Saldana, 2010
• Fernando Verdasco, 2010
• Lara Stone, 2011

Happy 30th birthday to the brand that made it ok to objectify be-muscled men in briefs, paving the way for shirtless-ad enthusiasts of today. Calvin Klein might be commemorating the milestone with a whole new line of undies, but we're celebrating with a whole bunch of mostly naked photos dating back the 1981 original ad campaign. Relive the washboard goodness of Mark Wahlberg and so many more in the gallery above (What is this? Even the ladies have abs), and for an extra special bonus, watch all ten seconds of the brand's kind of awkward 1985 big screen debut on Marty McFly after the jump!

· Calvin Klein Underwear Marks 30th Anniversary [WWD]
· It's Not Really Summer Until Half-Naked Abercrombie Employees Lip Sync "Call Me Maybe" [Racked]
· Bro Kiss By Shirtless Men Wearing Abercrombie & Fitch Surprises Exactly No One [Racked]