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In what was arguably the best social media showing of Fashion Month, Raf Simons's wildly anticipated first ready-to-wear collection for Dior was livestreamed on the Dior website this morning and simultaneously live-tweeted by the brand. If you missed it, the show opened with a series of sleek black tuxedo suits, moved through a string of reinterpreted A-line jackets and dresses in charcoals and navy blues, cut-off ball-gowns in satin pastels and stripes, and printed skirts in organza and metallics. The brand tweeted show notes and inspiration statements as the looks came down the runway, and a web-cam widget on the site allowed you to snap photos of the models and post them to Twitter or Facebook. We gave it a whirl—the screen grabs are a little grainy, but it was fun (and it beats waiting for Getty to get around to posting the images).
In terms of the collection, Simons explored themes of liberation. "My desire is to have the history and future together, by making a more modern and historical dress and fusing them together," Simons told the Telegraph back in July. Per Dio's Twitter feed, note the hidden colors in the drapes of dresses that are mant to be "like a liberation of the feminine silhouette."
Take a peek at our (slightly grainy) gallery from the show's livestream above, and if you were playing along at home, let us know what you thought of Dior's digital efforts in the comments.
· All Raf Simons coverage [Racked]