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They've done it. They've made boxed wine classy. Who are they? The Swedes, of course, and specifically a company called Vernissage. And they did it in such an obvious way, the same way women with something to hide have been doing it for years: by sneaking it into their purses (See: right). This from the product page:
The thought behind Vernissage is a playful approach [to] the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.Yes, practical is the word we would use too. Update: Sadly, it looks like it's only available in the UK.
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