Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

So This Exists: A Purse for the Classy Lush

New, 10 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

They've done it. They've made boxed wine classy. Who are they? The Swedes, of course, and specifically a company called Vernissage. And they did it in such an obvious way, the same way women with something to hide have been doing it for years: by sneaking it into their purses (See: right). This from the product page:

The thought behind Vernissage is a playful approach [to] the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.
Yes, practical is the word we would use too. Update: Sadly, it looks like it's only available in the UK.
· No More Shame: Boxed Wine Now Comes In A High-End Fashion Purse [NPR]
· Nike's Midnight Sneaker Releases Have Been Deemed 'Too Unruly' to Continue [Racked]
· All Mindblowing Coverage [Racked]