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Chris Benz Announces Shopbop's Facelift, Marc Jacobs Packs Your Backpack

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ONLINE—Shopbop has relaunched their site with a sleeker design, 60% larger product images, and daily editorial content. But because nothing in fashion is complete without a video, they've made two. One is a four minute short starring Chris Benz, Rachel Roy, Rachel Zoe, and the Leandra Medine, among so many others, and the other is a teaser for that video. Catch Chris Benz in teaser above and check out the whole thing at tomorrow, plus, for good measure, a video game. [Racked Inbox]

TWITTER—Search mom's photo stash for your goofiest class photos and you'll have a chance to win a backpack of prizes from Marc Jacobs. Just upload to Twitter with the hashtag #backtocool by 12pm EST tomorrow. Check here for more details. [Racked Inbox]