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Lacoste is approaching its 80th anniversary and the brand is using its spring 2013 collection as a means to celebrate. For the collection, Creative Director Felipe Oliveira Baptista reimagined Lacoste's traditional sportswear through playful prints, unlikely fabrics, and fannypacks.
Baptista also seems fairly confident that it's going to rain a lot this spring, as the collection was heavily populated with ponchos. For women, they were often worn almost as dresses, with a few poncho-style shirts incorporated as well. According to the run of show, the seams on one of the raincoats were welded together, instead of, you know, sewn. But the surprises didn't stop there: Baptista also created a women's polo dress out of crocodile-embossed white nappa leather that he laminated onto jersey.
The spring line also includes a capsule collection of 12 women's and men's polo shirts. For the capsule, elements often associated with Lacoste—like tennis balls and rackets, courts, and crocodiles—we're turned into prints for the polos. Fans of the brand can rest assure that its signature crocodile isn't going anywhere in its old age.
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