Naked Celebrity Fish Activists Steal PETA's Steez

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PETA has a long, rather successful history of raising awareness for its anti-fur campaigns with photos of naked celebrities, and now Fishlove is taking a a page out of PETA's book.

Never heard of Fishlove? Well, thanks to photos like the above shot of naked model Lizzy Jagger straddling what we're pretty sure is a bluefin tuna, you will. It's a British photo campaign created by Ocean2012, UK-based online grocer Waitrose, and Brighton sushi restaurant Moshimo designed to raise awareness for overfishing. See who else got naked for the cause after the jump.

Lizzy Jagger and mom Jerry Hall.

More where that came from.

One more for good measure.

Actress Lili Loveless (from the British TV show Skins.)

Ben Kingsley was there—though note to Fishlove: this kind of thing tends to work better with hot young babes.

See? Actress Emilia Fox and an octopus.

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