Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Miu Miu's Ads Boast More Than One Victoria's Secret Model

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For its Spring 2013, Miu Miu created a voyeuristic vision of female life in which the models are "femme fatale vs. innocent ingénues," "playful belles vs. nostalgic beauties," and everyone who sees the ads are Peeping Toms, looking "through doors and windows [...] in which we encounter a new kind of elegance in this seductive celebration of contemporary femininity," according to the press release.

Modeling this contemporary femininity are Victoria's Secret models Doutzen Kroes and Adriana Lima along with Arizona Muse, Malgosia Bela, Bette Franke, Martha Hunt, and Tamara Weijenberg, and they are "in a mysterious domestic setting." So for all we know the ad's world is an extremely chic sorority or a brothel, which in some states is one in the same. Miu Miu, always keeping us guessing.
· Bottega Veneta Channels Old Hollywood for Spring 2013 [Racked]
· Naked Celebrity Fish Activists Steal PETA's Steez [Racked]