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Today in male hygiene brands sending teenage boys into space, Axe has enlisted number two moonwalker Buzz Aldrin and Space Expedition Corporation to send 22 lucky customers into space (where exactly, or for what duration, who knows, but SPACE).
Though we don't know what Axe Apollo, the product developed around the promotional stunt, smells like (moonrocks? Astronaut ice cream? Buzz Aldrin's sweat?), it's safe to say that it's probably as offensive as the rest of the sprays. If you don't recall what they are like, take your nose-talgia back to seventh grade, when walking by the boys' locker room meant surviving a cloud of aerosol testosterone intermingled with eau de feelings-of-inadequacy and gym sock. Who knows how space travel got involved in that situation, but according to Axe, it has something to do with being a man. Hop over the jump for the latest Axe commercial, which presents the logic behind this new concept (Note: It's best watched with the aforementioned olfactory memory all up in your nasal parts.)