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Christopher Bailey explained that Burberry's inclusive ethos is traceable to a "terrible" shopping experience he had as a young lad. His father gave him money to choose a nice watch for his mother, which "should have been a really beautiful experience going in, choosing this special present...but it wasn't. It was terrible. It was so intimidating, and I was made to feel so inferior, probably because of my clothes and my very strong Yorkshire accent, and that ended up defining a lot of the way I think. Why should we be exclusive?" [Vogue UK, via the Financial Times]