clock menu more-arrow no yes

Filed under:

Inclusive Shopping

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Christopher Bailey explained that Burberry's inclusive ethos is traceable to a "terrible" shopping experience he had as a young lad. His father gave him money to choose a nice watch for his mother, which "should have been a really beautiful experience going in, choosing this special present...but it wasn't. It was terrible. It was so intimidating, and I was made to feel so inferior, probably because of my clothes and my very strong Yorkshire accent, and that ended up defining a lot of the way I think. Why should we be exclusive?" [Vogue UK, via the Financial Times]