Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The 50 Best Beauty Brands To Follow on Instagram

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There have been a few downsides to all the changes going on at Instagram, but one major upside is that the service has recently launched user web pages. That means you can now follow and follow along with your favorite Instagrammers from the comfort of your laptop. To get you started on that mission, we've already rounded up the best fashion editors, fashion blogs, and magazines to follow. Today, we present 50 of our favorite beauty brands with killer Instagram accounts. Enjoy after the jump.

· Aesop

· Barneys New York

· Bath and Body Works


· Benefit Cosmetics

· Bergdorf Goodman

· Birchbox

· Bloomingdales

· The Body Shop

· Boscia Skincare

· Bumble and Bumble

· Butter London

· Chantecaille

· China Glaze

· Clarisonic

· Ciate

· Clarins

· Diptyque


· Drybar

· Estee Lauder

· Guerlain

· Illamasqua

· Inglot

· Josie Maran Cosmetics

· Julep

· Kerastase

· Korres

· L'Occitane en Provence

· Lorac

· M.A.C. Cosmetics

· Malin+Goetz

· Maybelline


· Neiman Marcus

· Nordstrom

· Ouidad

· Philosophy

· Paul Mitchell

· Saks Fifth Avenue

· Sephora

· Shu Uemura

· Smashbox

· Soap and Glory

· Stila

· Tarte

· Tenoverten

· Too Faced

· Ulta

· Urban Decay

Anyone we left off? Let us know in the comments
· 50 Beauty Brands To Follow on Pinterest Right Now [Racked]
· Happy Pinning: The 50 Best Fashion Sites To Follow on Pinterest [Racked]
· 50 Fashion Editors To Follow on Pinterest [Racked]