Drew Barrymore: 'I Think Happiness Is the Best Makeup'

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After years as the face of CoverGirl, Drew Barrymore has branched out and launched her own makeup line, Flower, which debuts at Wal-Mart this month. The line is all about clean lines and simple white packaging, which matches Drew's laid-back aesthetic. We asked her why she made the leap from repping a brand to creating her own:

I was co-creative director at CoverGirl for six years, so that was incredibly empowering. I've been in the makeup chair since I was three years old. Some of my friends are the best makeup artists in the world, so I was always playing with it and experimenting with it. But the thing that was great about CoverGirl is that my partnership with them helped me understand how you can put positive messaging in there. That was so important to me.

[Flower] isn't about unrealistic scenarios. A lot of campaigns are cold and clinical with stark backdrops. I love clean and peaceful and happy. I think happiness is the best makeup you can wear. If you are not happy on the inside, then makeup can't cover it. If you're happy on the inside, you need so little on your face.

In other words: happiness is good, but makeup's pretty good too.
· Drew Barrymore's New Neiman Marcus Ads [Racked]
· Flower Cosmetics [Wal-Mart]