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Facebook announced the launch of its new tool Graph Search and it's fairly easy to understand: You can soon search your friends "Likes" for recommendations (i.e. If you're visiting a new city and want to discover some footwear spots, you can search, "Shoe boutiques in X" to see what who recommends what and where). Forbes explains why this is kind of a big deal, while we batten the hatches in anticipation of the "Like"-ing promotion onslaught. [Forbes]