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ShoeDazzle Returns to Subscriptions With VIP Membership

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Image via Shoedazzle
Image via Shoedazzle

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ShoeDazzle's chief Brian Lee has confirmed that the company is getting back to its roots by reinstating the subscription-based business model that it pioneered online in 2009.

Right now, the site has tucked a banner that reads "Coming soon...VIP membership (for the truly obsessed)" at the very bottom of the page, below other announcements for more changes. Those include launching "Today's Fix" in which a shoe style is marked down daily, a larger free-shipping threshold, the addition of well-known labels and emerging designers, and, of course, the incoming in-house shoe style savant, Rachel Zoe. Lee foreshadowed the step back to WWD when he announced that Zoe would be joining the company, explaining, "We had tremendous, tremendous followers in terms of customers who absolutely love the membership. We know who those customers are. Will they rejoin a membership? Most likely."
· ShoeDazzle to Offer VIP Membership [WWD]
· Rachel Zoe Will Pick Out $39.95 Shoes For You on ShoeDazzle [Racked]