Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

ShoeDazzle Returns to Subscriptions With VIP Membership

New, 1 comment
Image via Shoedazzle
Image via Shoedazzle

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

ShoeDazzle's chief Brian Lee has confirmed that the company is getting back to its roots by reinstating the subscription-based business model that it pioneered online in 2009.

Right now, the site has tucked a banner that reads "Coming soon...VIP membership (for the truly obsessed)" at the very bottom of the page, below other announcements for more changes. Those include launching "Today's Fix" in which a shoe style is marked down daily, a larger free-shipping threshold, the addition of well-known labels and emerging designers, and, of course, the incoming in-house shoe style savant, Rachel Zoe. Lee foreshadowed the step back to WWD when he announced that Zoe would be joining the company, explaining, "We had tremendous, tremendous followers in terms of customers who absolutely love the membership. We know who those customers are. Will they rejoin a membership? Most likely."
· ShoeDazzle to Offer VIP Membership [WWD]
· Rachel Zoe Will Pick Out $39.95 Shoes For You on ShoeDazzle [Racked]