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The fashion industry has been notoriously slow to embrace the digital world, but this Fashion Week it's going to great lengths to prove the industry is down with the World Wide Web.
Vogue Decoded Fashion announced yesterday that they will be sponsoring what they're calling "the world's first Fashion Hackathon," in which entrepreneurs, designers, and developers will compete to pitch a digital concept that could ultimately win a grand prize of $10,000 plus "over $10,000 in API prizes."
And, weirdly, Decoded isn't the only one with this idea. We also received a press release from Hearst yesterday announcing the Hearst Fashion Hack. The publishing company describes it as "a hackathon event with more than 150 expert programmers spending 24 hours straight coding for the chance to win $10,000 and additional funding for development." Personally, we can't wait to see the street style photos from these events.
Update: An earlier version of this story stated that Vogue magazine is sponsoring the Decoded event. Vogue will be announcing the winners, but is not sponsoring the event.
· All NYFW Spring 2013 coverage [Racked]