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Amid shakeups on the business side at Lucky magazine, e-commerce is floating to the top of the priority list for the faltering publication. After a 20% decrease in ad pages in 2012, WWD reports that Condé Nast is overhauling Lucky's business model, with an emphasis on tapping into ecommerce. Says Condé president Bob Sauerberg: "We have a magazine and a web site and we're going to find another revenue stream." [WWD]