Design Scene">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

First Look: David Beckham's Bodywear Campaign for H&M

New, 1 comment
Image via <a href="">Design Scene</a>
Image via Design Scene

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Here's another shirtless man to help warm you up this chilly January afternoon: The first official shot of David Beckham Bodywear for H&M. According to earlier reports, Dave is cast as a superhero in the campaign, which will probably be more apparent once we get our hands on the Guy Richie directed video.

The collection offers everything from long johns to nine underwear styles, all designed by Becks himself. But will boyfriends everywhere don the pantaloons and suddenly have those abs and steely glare? We'll have to wait until February 2, when the range lands at H&M stores, to know for sure.
· 1ST LOOK: David Beckham Bodywear for H&M SS13 [Design Scene]
· Guess Which Beckham is Popping Collars for Burberry [Racked]