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H&M Conscious Collection Taps Its First Celebrity Face

Image via <a href="http://www.youtube.com/watch?v=futi8gcU79w&amp;feature=player_embedded#!">YouTube</a>
Image via YouTube

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Though H&M's Conscious Collection has bedecked a couple celebrities in the past (Michelle Williams, Gennifer Goodwin), it finally got a celebrity ad campaign. No, not another Beckham. The Swedish company borrowed the French model, actress, and singer Vanessa Paradis from Chanel handbag and beauty ads for their earthy shots. That's one way to hail the sustainable collection and the new recycling policy.
· Vanessa Paradis Fronts H&M's Conscious Campaign [Telegraph]
· H&M Will Let You Exchange Old Clothes for Discounts [Racked]