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After several weeks of Greenpeace campaigning, Victoria's Secret has just announced that the company has committed to eliminating hazardous chemicals by the year 2020, a press release states.
The Limited Inc.-owned lingerie brand follows in the footsteps of Mango and Zara, who also succumbed to pressure from Greenpeace and committed to the elimination of all hazardous chemicals from their production process by 2020. Greenpeace's recent "Toxic Threads" report identified the apparel brands as major sources of toxic pollution.
"Limited Brands considers clean water as a critical global issue, and is proud to join Greenpeace in its campaign to eliminate hazardous chemical use," said a Limited rep. ??
Since the publication of their "Toxic Threads" report, which condemned several of the fashion industry's biggest companies for hazardous production processes, Greenpeace has been waging a savvy social media campaign against what they call "toxic fashion."
There have also been some vague rumors that that Australian model Miranda Kerr, who fronts both Mango and Victoria's Secret, put pressure on those brands to become more environmentally friendly.
Kerr is a global ambassador for Earth Hour, an environmental campaign run by the WWF, and owns an organic skincare line called KORA Organics.
According to Greenpeace's press release, Victoria's Secret is the 14th global corporation to make a credible Detox commitment and the first to provide an explicit process that will ensure the total elimination of phthalates. This comes after their "Toxic Threads" report revealed the presence of a hormone-disrupting phthalate in underwear purchased from Victoria's Secret in the United States.