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H&M is Headed to Paris Fashion Week for First Show in 8 Years

H&M X Versace's 2011 runway
H&M X Versace's 2011 runway

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Here's an awesome mid-week surprise: H&M will showcase its Fall/Winter 2013 collection for the first time at Paris Fashion Week this February. According to WWD, the show will include about 25 pieces and be held at Musée Rodin, which has presented designer houses like Yves Saint Laurent and Dior.

Even though the company hasn't shown a collection since 2005, we might have seen this coming. They're launching brick-and-mortar stores for higher-end line & Other Stories all over Europe this year, so it makes sense they'd want to hobnob with fashion's elite. Also, the Swedish retailer is no stranger to the catwalk in general. (See: Versace, Lanvin, etc.) Even though H&M reserved the shows for high-end designer collabs over the last few years, at least we know it can put on a good show.
· H&M to Show During Paris Fashion Week [WWD]
· First Look: David Beckham's Bodywear Campaign for H&M [Racked]
· H&M's New Brand Is So Close, Yet So Far Away [Racked]