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Starting January 28, Coco Rocha is taking over Australian label Sass & Bide's Facebook, Twitter, Instagram, Pinterest, and Tumblr for five days. Explaining her interest in social pursuits, Rocha said, "Fashion can be a very fickle lady, especially when it comes to models—fashion likes to turn on its own. In building up a large base of fans who care about me and what I'm doing, I'm hopefully ensuring that brands will continue to want to work with me into the future." That's right. She's going for the brands' jugulars. [Telegraph UK]