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Model Media

By Kenzie Bryant

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Starting January 28, Coco Rocha is taking over Australian label Sass & Bide's Facebook, Twitter, Instagram, Pinterest, and Tumblr for five days. Explaining her interest in social pursuits, Rocha said, "Fashion can be a very fickle lady, especially when it comes to models—fashion likes to turn on its own. In building up a large base of fans who care about me and what I'm doing, I'm hopefully ensuring that brands will continue to want to work with me into the future." That's right. She's going for the brands' jugulars. [Telegraph UK]

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