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UO's first Vine
Yesterday, Twitter launched Vine, which allows users to record six-second looping videos that look a whole lot like GIFs. And wouldn't-you-know-it, Urban Outfitters is one of the first brands to jump on the bandwagon. They've created two images, one of dogs, and second in honor of "Beer Can Appreciation Day," which naturally glorifies the Pabst. This could possibly mark the day when commercials went from 30 seconds to six.
Also of note, Vines are sound capable, which could add another venue for creativity to looping images in the near distant future, or as soon as brands figure out the best way to handle the competing mediums. But right now, the combo is pretty distracting and/or annoying. As Charlie Chaplin once argued, some things are funnier in silence.
· Brands Are Already Experimenting With Twitter's Vine [Mashable]
· GIF It? [Racked]