clock menu more-arrow no yes

Filed under:

McQ's Spring Ads Out-Creep All the Others

New, 2 comments
Image via Alexander McQueen
Image via Alexander McQueen

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There seems to be a trend toward darker, less candy-colored themes among designer labels for Spring 2013 ads. But McQ by Alexander McQueen has out-darkened the rest, as you might expect. The brand outfitted its models in fishnet stockings...on the face. Also, the men's ad includes a plastic face-mask that gives the dude's face a melty effect. It's all pretty unsettling, possibly even more so than Alexander Wang's.
· Raf Simons Takes an Arty Direction in First Dior Campaign [Racked]
· Alexander Wang's Spring 2013 Ads Have Perfected the Slouch [Racked]