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McQ's Spring Ads Out-Creep All the Others

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Image via Alexander McQueen
Image via Alexander McQueen

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There seems to be a trend toward darker, less candy-colored themes among designer labels for Spring 2013 ads. But McQ by Alexander McQueen has out-darkened the rest, as you might expect. The brand outfitted its models in fishnet stockings...on the face. Also, the men's ad includes a plastic face-mask that gives the dude's face a melty effect. It's all pretty unsettling, possibly even more so than Alexander Wang's.
· Raf Simons Takes an Arty Direction in First Dior Campaign [Racked]
· Alexander Wang's Spring 2013 Ads Have Perfected the Slouch [Racked]