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In JCPenney's continued effort to revamp and reposition, the department store has added a juniors line with a little help from a big name. Nanette Lepore created "L'amour Nanette Lepore," shop-in-shops that will live in 600 stores and on jcpenney.com and consist of 12 new pieces per month. The Lapore-designed merch is aimed at 15 to 20 year olds, but by the look of the preview pictures and the price point (nothing over $50, yet), it might attract a wider range of shoppers. [WWD]
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