clock menu more-arrow no yes

Filed under:

Pierre Balmain's Campaign Film is A Lot Like a Lana Del Rey Video

Anna Selezneva, also featured in the print campaign, via Balmain
Anna Selezneva, also featured in the print campaign, via Balmain

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Though Pierre Balmain's Spring 2013 video campaign is set to slightly more jaunty tunes than the somber "Video Games," shoot anything through a Instagram-like filter and make quick cuts, and someone is going to cry Lana del Rey. Watch model Anna Selezneva walk dogs around a gorgeous estate pool, look pensive, and make a great case for pairing high-heeled pumps with shorts after the jump.


· Raf Simons Takes an Arty Direction in First Dior Campaign [Racked]
· Introducing the "Ballroom Jean," Featuring the Crotch Gusset [Racked]