Raf Simons Takes an Arty Direction in First Dior Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Continuing the Dior brand make-over for the post-John Galliano company, creative director Raf Simons' took an arty turn styling the Spring 2013 ads. First, the pics nod to the September show with white washed walls and flowers bunches. Second, the odd sizing, painterly clouds, and reoccurring lamp fixture show off a Surrealist influence, which, like the range itself, is a far cry from Galliano's explicit drama in past campaigns.

Finally, Karlie Kloss, Kate Moss, and Gisele Bündchen have each had their individual time under the Dior sun, but these ads swap the mega-models for five less well-known faces, including Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, and Marie Piovesan. See all five ads, shot by Willy Vanderperre, after the jump.

Grid View

Expand

· Raf Simons's First Dior Ad Campaign Is Surreal [Fashionista]
· How Many Ways are There to Say "The Raf Simon's Dior Collection Was F**cking Awesome"? [Racked]