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Raf Simons Takes an Arty Direction in First Dior Campaign

Dior's Spring 2013 ads, via <a href="">The Fashion Spot</a>
Dior's Spring 2013 ads, via The Fashion Spot

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Continuing the Dior brand make-over for the post-John Galliano company, creative director Raf Simons' took an arty turn styling the Spring 2013 ads. First, the pics nod to the September show with white washed walls and flowers bunches. Second, the odd sizing, painterly clouds, and reoccurring lamp fixture show off a Surrealist influence, which, like the range itself, is a far cry from Galliano's explicit drama in past campaigns.

Finally, Karlie Kloss, Kate Moss, and Gisele Bündchen have each had their individual time under the Dior sun, but these ads swap the mega-models for five less well-known faces, including Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, and Marie Piovesan. See all five ads, shot by Willy Vanderperre, after the jump.

· Raf Simons's First Dior Ad Campaign Is Surreal [Fashionista]
· How Many Ways are There to Say "The Raf Simon's Dior Collection Was F**cking Awesome"? [Racked]