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The Racked 38

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's that time of year again: We're gearing up to overhaul the Racked38, our super scientific list of the most essential e-commerce sites the internet has to offer, and we'd very much like to hear your thoughts. Was there an online store that was unfairly excluded? One you'd hate to see go? Email us at or leave your thoughts in the comments. [The Mgmt]