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Roland Mouret explains why Kate Middleton wearing an item doesn't necessarily mean it's going to fly off the shelves: "The kind of people who like Kate's style are not the kind to rush out and copy her dress [...] To be honest, we're more likely to get orders on a dress that Kim Kardashian's worn." Oy. Mouret attributes the trend to Kate's PR chops as she avoids "tabloid frenzy" by minimizing attention around danger zones, e.g. that time he cut a cream gown was looser than the sample because "she doesn't want a bottom situation like Pippa had." [Grazia]