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Environmental avengers rejoice: The Federal Trade Commission has slapped a combined $1.26 million fine on four retailers—Macy's Inc., Sears Roebuck and Co., Amazon Inc., and Leon Max Inc. (a.k.a. Max Studio)—for labeling rayon products as made of bamboo. The fine comes after two years of warning letters to these companies and 74 others for claiming that their products are "100% bamboo," "contains bamboo," are made of "delicate and eco-friendly bamboo and silk fabric," etc.
The head honcho of the Bureau of Consumer Protection explained, "When attempting to appeal to environmentally conscious consumers, companies need to ensure they don't cross the line into misleading labeling and advertising. If a textile is made of rayon, sellers need to say that, even if bamboo was used somewhere along the line in the production process." Especially if the production process for rayon emits "toxic chemicals and results in the emission of hazardous air pollutants" and the resulting material is not biodegradable. The more you know.
· FTC Fines Stores $1.6M Over Bamboo Flap [WWD]
· Zara Commits To 'Toxic Detox' Following Social Media Pressure From Greenpeace [Racked]
· Mango Follows Zara's Lead in 'Toxic Detox,' Victoria's Secret Still Holding Out [Racked]