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Adidas is the fourth highest most-loved brand in 2012, according to the Dachis Group's ranking. Considering the list is based on user sentiments across social media sites like "YouTube, Facebook, Twitter, Renren, and signals from wikis and blogs," and the whole Olympics 2012 partnership, along with Stella McCartney, plus their laundry list of soccer sponsorships, it's not exactly a revolutionary finding. But it's a little surprising nary a fashion brand that made the list.
Other popularity contest winners include Apple, LinkedIn, JetBlue, and Starbucks, which came after Adidas. Also, for the record, people feel strongly about Kraft Mac & Cheese, and not in a good way.
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