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Whelp. Here's Another Fashion Video That's Far Too Catchy

Image via video
Image via video

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Thanks to a hyper-cool Wednesday night NYC party that you weren't invited to, the fashion world has gained a new song by the unfortunately named "pop-electro-music sensation" Muff Said simply called "Brands," plus video. But it is not simple. It's complex. Or at least it contains all the name-drops and punny puntitude you can fit in a six minute song. Thank Lucky editor John Jannuzzi for recapping the moment his ears met these beats ("Once it ended, all attendees scattered to artfully pose for street-style photographs and spread word of the new song") and check it out after the jump

· You Should Know About Brands [Lucky]