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Stunts

By Kenzie Bryant

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Since British department store Selfridge's announced that it asked brands for their products sans labels (that's right: no pictures, no words, "No-Noise") for a specific section in the store called "The Quiet Shop," we've been a-hankering to see what de-branded brands look like. Refinery29 has collected pictures of everything from Crème de la Mer to Heinz, and—boy—is it jarring. [Refinery29]

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