M.A.C.'s New Face is a Female Bodybuilder

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Add to M.A.C. Cosmetic's roster of unconventional beauties in advertising campaigns the Serbian figure competitor and personal trainer Jelena Abbou. She's baring her biceps, which put Michelle Obama's arms and those of most dudes we know to shame, in a strapless ballroom dress while repping the beauty brand's "Strength" collection. The copy encourages you to "Flex your femininity with a color collection that's fearless, elegant and strong," and/or "Strike a powerful pose, stand out, redefine the notion of beauty—and do it with strength too irresistible to ignore."

The collection itself, as intensely modeled by Abbou above, includes bold lip shades and eye-shadows with names like "Brains & Brawn," "All Woman," and "Black Magique" (Nerd alert: Maqique is a Marvel comic book character and also an old way of spelling "magic." Nope, we don't care either because we are also still staring at those biceps.)
· MAC's Latest Ad Campaign Features A Female Bodybuilder [Styleite]
· 10 Ways to Wear Pantone-Approved Emerald Green Makeup [Racked]
· Oh Sugar, Sugar: MAC's Newest Makeup Collab is With Archie Comics [Racked]