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Rachel Zoe via Getty
Online footwear site ShoeDazzle (which, recall, was the first subscription-based online retailer before they dropped the business structure for a more typical e-commerce model) has tapped celebrity stylist Rachel Zoe as their chief stylist. That means e-mails with footwear selections, most of which are just $39.95, and style guidance from Zoe will be sent to members starting this month.
Though the site has partnered with Jessica Alba and Kim Kardashian in the past, Rachel is famous and a trusted source of trends. ShoeDazzle CEO Brian Lee explained that they were interested in Zoe after they surveyed 50,000 customers about who they'd take style advice from and "Rachel Zoe was number one on the list by far. There was no second place." It doesn't hurt that the The Rachel Zoe Project is headed into its fifth season, and Zoe already has a strong online presence as stylist for Piperlime, along with her personal sites.
Zoe had the usual good things to say about her new collaborator, zeroing in on ShoeDazzle's price points: "Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops."
· Rachel Zoe Named ShoeDazzle Chief Stylist [WWD]
· NBD: Saks Will Only Sell Rachel Zoe's Line Online [Racked]
· Rachel Zoe Gives Advice on Sequins, Office Party Drinking [Racked]