Hedi Slimane Continues His '90s Sweep With Beck

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Gwen Stefani already modeled Saint Laurent's Spring 2013 collection on Vogue's January cover, and, no doubt, she looked fly, but now Hedi and the brand have turned to a loser. Baby. So why don't you... Sorry, we're done. Beck Hanson, maybe best known for his 1993 hit Loser, stars in Saint Laurent's Spring 2013 ads along with Edit Campbell. See the video campaign, which is set to Beck's 2005 single "Paper Tiger," after the jump.

· Of Course Beck Is the New Face of Saint Laurent [The Cut]
· Gwen Stefani's Vogue Cover Is the Best Ad for Saint Laurent Ever [Racked]