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Despite a continued preference for showing at New York Fashion Week, Victoria Beckham is flipping the switch and opening her first store in London. Reportedly coming in early 2014, the boutique will be small, but in the city's trendy Dover Street.
The location is not a surprise considering she revealed to Vogue UK her preference for the location back in April. "I'd like to do something that is really new, really fresh," she said. "Something a little bit conceptual—but not too much." If it's anything like her GIF-y e-tail site, then it'll be pitch perfect.
· Victoria Beckham to Open Fashion Boutique in Mayfair [Telegraph]
· Victoria Beckham Loosened Up for Spring 2014 [Racked]
· Anna Wintour Melting Over Harper Beckham Will Melt Your Heart [Racked]