Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Hermès has finally answered the question of, 'How can I feel richer than everyone else in this ski resort?' by branching out into ski wear. The offerings thus far include eight essentials for women, like a printed silk neck gaiter ($1,000), white canvas pants with leather trim ($2,450) and a down jacket ($4,475).
All in, you'd have to spend upwards of $10,000 to be slope-ready in head-to-toe Hermès. And that doesn't count mittens, goggles, socks, boots or skis. Still, you can't really put a cost on the feeling of flying down a mountain in the Swiss Alps while looking perfectly put-together in your cream canvas and leather, can you? Just don't fall, because none of this is machine washable. Not that you care.
· Ski [Hermès]
· Hermès Investing in Atlanta, LA and "Gritty" Miami Hood [Racked]
· Is Louis Vuitton Slipping From Its Number One Luxury Brand Spot? [Racked]