Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Following in Macy's Thanksgiving-dinner-ruining steps, JCPenney has announced that it will also kick off Black Friday a day early. Both stores will welcome shoppers at 8pm Thursday evening, reports the AP. They'll stay open through the night and all day Friday, finally shutting down at 9pm.
This is a real departure for the retailer, which opened in the early hours of Black Friday last year. Said Penney's executive VP of stores, "Obviously, we were one of the last to open [last year]. [But this year,] we're all in." Traditionalists may get up in arms about the move, but given concerns over what might be a "soft" holiday season, expect other retailers to follow suit.
· J.C. Penney to open at 8 p.m. on Thanksgiving [AP]
· JCPenney Joins Macy's In Opening At 8 P.M. On Thanksgiving Day [Consumerist]
· Confirmed: At Least 750 Macy's Will Open on Thanksgiving [Racked]
· "Thanksgiving Creep" Takes Another Major Victim: Macy's [Racked]